The home remodeling market is highly competitive. If potential customers find a single reason not to utilize your remodeling company, they can easily take their business elsewhere.
One major factor potential customers use to determine which remodelers to patronize is customer reviews. The company with the most positive reviews and a better online reputation usually gets the most customers.
Is your current online reputation causing more harm than good to your remodeling company? We provide reputation management for remodeling companies and can turn your company into the preferred remodeler for projects in your area.
What Is Reputation Management?
Online reputation management involves influencing what potential customers think of your brand. Your website and social media content influence how customers view your brand. What other people and businesses say about your company also affects your reputation.
For example, a competing business may try to tarnish your reputation by posting negative customer reviews on Google and other platforms. Because of how competitive the home remodeling industry is,fake negative reviews of competitors are not uncommon.
To protect your brand and prevent losing potential customers, you need to monitor your reputation online and address content that might damage it. For example, if it is negative customer feedback, you can resolve this by offering to fix the cause of the customer’s dissatisfaction.
Handling all of this yourself alongside running other aspects of your business can be overwhelming. Plus, if you are not an expert in reputation management, you could lose valuable time and resources without seeing results.
At Kitchen Remodeling Marketing, we have the tools and expertise to provide comprehensive reputation management for remodeling companies. Our specialists monitor platforms such as Google and Facebook to know when a customer mentions your brand and services.
By addressing negative comments promptly, we will help improve your brand’s online reputation and make you more attractive to potential customers.
The Importance of Reputation Management
Over 90% of people begin their search for products or services online, usually with Google. If entering your business name in asearch engine brings upmostlynegative comments and reviews, you will lose many potential customers.
Research shows that most customers believe negative reviews mean a business or product isn’t trustworthy.For example, even if a company with a bad reputation offers a product or service at a lower price, customers would rather pay up to 30% more for a company with a better reputation.
What If There Are No Comments About You Online?
For a business, having no online footprint can be as bad as having several negative reviews. We live in a digital age where people expect everything to be online. If you claim to be a functional and reputable business but don’t have an online presence, potential customers might think you are a scam.
If you think you don’t need reputation management because you don’t have a website or social media for your business, think again. People will still run an online search to investigate your business before contacting you. If there are any negative comments about you online, it will show up in search engine results, and you could lose that customer.
Instead of letting unknown parties dictate what people think about your company, take advantage of online reputation management to control the narrative.
Who Needs Reputation Management?
Every business, be it large or small,needs reputation management. If you doubt your remodeling business can benefit from reputation management, these statistics should convince you otherwise:
- Over 60% of consumers say they lose interest in ordering a product or service after seeing one to three bad online reviews.
- 97% of people consider online reviews while searching for a local business to patronize.
- 66% of consumers consider the internet a dependable source for information regarding brands and products.
- Over 80% of people say that search engine results influence their mindset about a company’s quality.
These numbers indicate that you should never take your online reputation for granted. Choose our online reputation management service toprotect the digital reputation of your remodeling company. We will track, monitor, and address negative comments about you on all major platforms.
Aside from major platforms, such as Google and Facebook, we will also track statements about your brand on notorious sites, such as Rip-off Report and Complaint. Negative comments about your brand on these sites can quickly spread to other websites and end up taking multiple slots in Google search results. Having such comments being the first thing potential customers see when they search your brand name can be severely damaging.
In addition to tracking and addressing negative comments, we can also use reputation management to generate positive publicity about your brand. One of the ways we accomplish this is through customer review building.
Using Customer Reviews to Your Advantage
Customer reviews are crucial to the success of any business website. It’s what potential customers look at to determine the quality of your products and services. Aside from influencing your brand’s reputation, customer reviews contribute to your website’s search engine ranking.
The more positive reviews you get on Google, the higher the search engine will rank you. That said, reviews have a more significant impact on search engine rankings if you are using Google My Business. It contributes to local Search Engine Optimization (SEO) and makes finding your company easier during localized searches.Potential customers will also see your reviews when they search for your remodeling company with Google Maps.
Google isn’t the only place you should try amassing positive reviews. Ask your customers to give honest feedback about your services on social media and third-party platforms, such as TrustPilot andHouzz. The more widespread your quality, the more attractive your reputation will be.
Our Reviews Building Services
At Kitchen Remodeling Marketing, we take a strategic approach to review building to benefit our clients. The strategy generally involves setting up a system through which we will request and collect reviews from your customers. Below is our process in detail.
Prepare Review Requests
Some customers are enthusiastic about giving reviews, while others consider it a hassle. You want to make the process as effortless as possible. We accomplish this by requesting reviews with simple words. We also offer links to options that let customers leave reviews on their preferred platform or multiple platforms.
While you can send review requests to all your customers, it’s safer to send them to customers that are satisfied with your services. These customers will be happy to leave reviews and are less likely to write comments that damage your reputation.
Use Google and Facebook
Almost everyone is familiar with Google and Facebook, which makes customers more likely to leave reviews on them. That said, reviews on Google are more beneficial for SEO and reputation management purposes. As such, we will prioritize getting Google reviews from your clients.
If a client doesn’t have a Google account, we will provide them with alternatives for submitting a review.
Home Service and Directory Websites
After building a shining reputation through reviews on Google and Facebook, we will expand to other available review platforms. Options we might offer include websites like Houzz, Angie’s List, Thumbtack, and others. Positive reviews on such platforms will serve as reliable indicators regarding your quality and authority.
Other places where we can ask your clients to provide reviews are directories like Yelp, Better Business Bureau (BBB), and The Yellow Pages. These options will serve as additional reviews, not replacements for Google and Facebook.
Getting hundreds of reviews in a month and suddenly receiving zero reviews for long periods can raise red flags in the minds of potential customers. As such, consistency is crucial. We will keep gathering reviews from your customers by sending out new review requests at least once a month.
Contact Us for Leading Reputation Management Services
Ourproactive reputation management for remodeling companies protects our clients against malicious online commentators. It also boosts the company’s image to establish trust and win over more customers.
To ensure that you get the best results, Kitchen Remodeling Marketing provides personalized reputation management services. Ourtailored service will consider your company’sunique needs to achieve your specified goals.
Count on us for a service that:
- Doesn’t neglect your social media accounts
- Adds value to your company
- Createsan appealing imageon all relevant online platforms
- Protects your company’s stakeholders
- Considers your customers, competitors, and products
- Pacifies rather than inflames online users
Contact us today for a consultation and discover more about how Kitchen Remodeling Marketing can use reputation management to your company’s advantage.
Ready to call?
If you want your business to be not just findable on the internet, but to connect with clients, it’s not as simple as setting up a website and waiting to hear back. We are well versed in not just online presence, but remodeling marketing as well. It’s our job to help carry your digital footprint to a new level. Our goal is to help you better leverage your site and advertising online to attract a stronger batch of clients to your business.
If you’re looking for better results, contact us today and we can work with you to establish a strategy for marketing your remodeling business.